The koala is an iconic Australian marsupial. Cute and soft, it was inevitable it would be made into soft toys! 1920s Australia’s ‘bear’, the koala became a popular subject for toys in the 1920s. The first soft toy koalas were made of koala, wallaby or kangaroo fur, with jointed arms, legs and head. Eyes were […]

Jakas began production in 1954 in Melbourne by Marion Stanford, reaching its peak in the 1960s-80s. Sought-after, Jakas teddies are very collectable. Early Teddies-1950s The earliest Jakas bears are comparatively rare. Made from mohair, they were fully jointed and stuffed with kapok. With glass eyes, these bears were good quality but often unlabelled and so […]

The first teddies appeared on the world market in 1902/3. It was only after WW1 when Australia began to be less reliant on imports and manufactured more products, that teddy bear production officially began.Joy Toys in Melbourne (1923) and Fideston in Bunbury, WA, were the first significant producers of teddies in Australia.

In the early 1970s, Joy Toys was competing in a changed market. The removal of tariffs meant that toys produced more cheaply in Asia were able to flood the market, and this led to the closure of a large proportion of what had previously been very successful Australian toy companies. This catalogue, produced in about […]